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Finding Your Purpose as a Leader

Picture this: in the quiet moments between back-to-back meetings and strategic decisions, have you ever caught yourself wondering if there's more to your leadership than meets the eye?
January 21, 2025 by
Monique Fanselow MCC
“Between who you are and who you would be lies the leader you dare to become. What leadership story will you choose to write?"


Leadership Purpose: finding your true North

When was the last time you reflected on your authentic leadership style? Not just reviewing performance metrics or planning strategy sessions, I am talking about deeply understanding your leadership purpose, the fundamental "why" that drives every decision you make and the team you lead. As an executive leadership coach, I have had the privilege of guiding numerous senior leaders who initially approached me feeling disconnected. While successful by traditional measures, managing teams, exceeding KPIs, navigating organizational challenges, they sensed a gap between their leadership potential and their current impact.

Leadership Purpose

The Executive Leadership Challenge 

In today's high-pressure corporate environment, leaders focus intensely on delivering results, often at the expense of developing authentic leadership presence. While we excel at analyzing business metrics and market trends, many executives struggle to define their leadership purpose. Here's the crucial insight: your authentic leadership presence, that compelling quality that inspires others to follow, stems directly from your clear sense of purpose. When you understand your leadership why, decision-making becomes more intuitive, team relationships more genuine, and your organizational impact more profound.


Core Elements of Authentic Leadership Development

Your journey to authentic leadership encompasses three essential dimensions:

  • Leadership Purpose: Your internal compass and core values guiding strategic decisions
  • Executive Presence: Your authentic way of engaging with teams and stakeholders
  • Vision Development: Your ability to inspire and lead organizational transformation

When these leadership elements align, transformation occurs. Your executive leadership role evolves from a professional obligation to a natural expression of your authentic self.


Leadership Purpose

Developing Your Leadership Purpose

You might wonder: "How do I begin this leadership purpose journey?" 
Start with these foundational leadership reflection questions:

  • Which leadership experiences have felt most aligned with your values?
  • When does your executive presence feel most authentic and impactful?
  • What leadership legacy do you aim to create in your organization?

These leadership development questions require deep reflection rather than quick answers.


Purpose-Driven Leadership Impact

In my executive coaching experience, recent workplace transformations have highlighted the critical importance of purpose-driven leadership. The significant shift in professional priorities isn't merely about career changes, it represents a fundamental reevaluation of leadership purpose, both individual and organizational.


Understanding your Leadership Purpose is just the beginning

True transformation happens when you align your personal drive with your team's motivations and your organization's mission. Through executive coaching, I have witnessed how leaders who intentionally align these three purpose layers create more engaged and resilient teams. They cultivate environments where employees connect deeply with their work's meaning, not just their compensation. 

Consider: When did you last engage in meaningful dialogue with your colleagues or team about what drives their commitment? What inspires them beyond role descriptions? This authentic leadership exploration has become essential in modern executive leadership.


Organizational Impact of Authentic Leadership

When executives invest in their own leadership development and purpose discovery, the effects cascade throughout their organizations. Teams instinctively respond to authentic leadership with increased trust and engagement. Through my clients I have observed organizations transform not through strategic initiatives alone, but through leaders who have developed their authentic leadership presence.


The Leadership Development Journey

Remember, exceptional executive leadership transcends management skills. It's about authentic presence. The most effective leaders I have had the privilege to coach aren't just skilled administrators; they have invested in understanding their leadership purpose and developing their executive presence. They recognize that authentic leadership development is an ongoing journey of growth and self-awareness.


Your path to becoming a purpose-driven leader is unique. It's about discovering your authentic leadership style that energizes both you and your organization. When you lead with authentic purpose, you create lasting organizational impact that extends far beyond quarterly results.


To psychologists, purpose is an abiding intention to achieve a long-term goal that is both personally meaningful and makes a positive mark on the world.

Step 1: Look for Passion. When have you felt a sense of meaning?

Step 2: Look for People. Who were you serving?

Step 3: Look for Impact. What impact did you have?

Step 4: Why You Exist. 

Now, bring these ingredients together into a simple purpose statement.

While definitions of purpose have varied in the past, more recently a consensus has emerged: a purpose in life represents a stable and generalized intention to accomplish something that is at once personally meaningful and at the same time leads to productive engagement with some aspect of the world beyond the self.

Your life purpose consists of the central motivating aims of your life, the reasons you get up in the morning. Purpose can guide life decisions, influence behavior, shape goals, offer a sense of direction, and create meaning. For some people, purpose is connected to vocation: meaningful, satisfying work.

Conclusion

Every transformational leader I have had the privilege to work with started exactly where you might be right now, sensing that there is a deeper dimension to their leadership waiting to be explored. They took that crucial first step of looking beyond the day-to-day demands of executive life to discover what truly drives them. Your leadership purpose isn't just another item on your development checklist, it's the foundation that will shape every decision you make, every team you inspire, and every change you lead. Whether you're managing a global organization or steering a growing division, understanding your purpose is what transforms good leadership into extraordinary impact.


The journey to authentic leadership requires courage and self-reflection. Sometimes, a single coaching conversation can shift your leadership perspective and unlock your full potential. I invite you to contact me for a confidential conversation about your leadership development journey. Together, we can explore how to align your purpose, presence, and vision for maximum organizational impact. As a Master Certified Coach with the International Coaching Federation specializing in executive leadership development, I am dedicated to guiding leaders through this transformational journey toward a more purposeful and authentic leadership.




Leadership Purpose

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