Executive presence is an amalgamation of competencies and behaviors that gives a leader the power to inspire confidence in his team and stakeholders. It acts as a tenacious backbone behind a person’s ability to drive a vision forward and make strategic decisions. This article will dive into the depths of executive presence and its capacity to unlock one’s leadership potential.
The NEW RULES of Executive Presence for 2024
The latest HBR article “the new rules of Executive Presence”, January/February 2024 offers a guide to the traits that are important to cultivate if you want to enhance your Executive Presence:
GRAVITAS which comes with the following 2 traits:
- Inclusiveness: to be inclusive, you must not only hire people with diverse
backgrounds and give everyone a fair shot at climbing the ladder. You must
also ensure that all your employees feel appreciated and supported. In doing
so, you will uncover value for individuals, your team and your organization.
- Respect for others: being a respectful leader requires much more than
treating everyone with dignity. If you go beyond empathy and compassion,
you may gain valuable insights that can strengthen your business. Respect
for others also involves hiring and utilizing diverse talent.
COMMUNICATION which comes with the following 2 traits:
- Command of Zoom: learn the art of leading on Zoom, Teams, and other
online platforms. Doing so is key to Executive Presence today.
- “Listen to learn” orientation: people nowadays gravitate more toward
leaders who listen and learn from others before they make decisions, a trait
seen as critical to growing markets and retaining top talent.
APPEARANCE which comes with the following 2 traits:
- Authenticity: nowadays Executives are expected to reveal who they
fundamentally are, not an idealized model. Meaning showcasing your roots
and your values. This also means dressing for the new normal, figuring out
what to wear in today’s hybrid workplace.
- Online and In-Person Presence: being a remarkable leader in 2024 also
means showing up both online and in the flesh. Learning to use social media
to shape your brand. And building relationships in person.
The Role of Executive Presence Coaching
Through executive presence coaching, leaders can realign their leadership style with a more commanding and inspirational approach. It involves in-depth coaching sessions designed to step up one’s executive presence while focusing on personal growth areas to develop an overall empowered leadership style. By the end of the coaching process, leaders can expect a heightened sense of business acumen, strategic intuition, and improved decision-making components.
“Executive presence is the secret weapon that empowers leaders and arms them with the much-needed tools to unlock their leadership potential. Through insightful coaching, leaders can acquire an enhanced executive presence, which will catalyze their professional progress and enable them to lead more effectively.” Dr Grace Lee

What will a different Executive Presence bring me?”
The answer is simple: it brings you a host of advantageous traits that have a direct positive impact on your professional progression:
• Self-awareness and Personal Enhancement
Building executive presence begins with self-awareness. Leaders must introspect, studying their strengths, and identifying areas in need of improvement. Armed with this understanding, they can engage in personal development, honing their leadership style while incorporating elements that amplify their executive presence.
• A more convincing presence
This allows a leader to gain a decisive edge in negotiations, facilitate more significant engagements, inspire others, and generate a higher level of respect from peers and subordinates alike. This brings an abundance of benefits, including enhanced team performance, better stakeholder relations and solidified management ethos.
• Confidence
A significant output of executive presence coaching is a sizable improvement in individual confidence. Leaders wear their self-assuredness like a badge, urging them to take calculated risks, make strategic moves, and guide the team more authoritatively.
• Commanding Respect
Respect is an essential ingredient for successful leadership. A leader's executive presence commands respect, both from their team members and other stakeholders. Their ability to confidently articulate their ideas, solve complex issues, and steer their team towards shared goals commands admiration and respect from all.
• Communication and Connection
Leaders who possess this trait align their verbal cues, body language, and tone to convey a coherent message that commands attention and provokes action.
• Grace under pressure
A crucial part of executive presence is maintaining a calm, cool, and collected demeanor in the face of adversity. Leaders displaying executive presence don't let challenging situations shake their leadership integrity. Instead, they inspire others by navigating these situations with grace and determination.
• Influence
Influence is another powerful trait that an executive presence bestows upon individuals. It allows them to inspire their teams, sway audiences, and negotiate effectively, thereby enabling them to carve out their paths to success.
• Inspiration
Leaders with executive presence possess an innate ability to inspire others. They influence their teams not just with their words, but with their actions, attitudes, and the way they approach and overcome challenges.
• Climbing the Leadership Ladder
Executive presence allows ambitious leaders to climb the corporate ladder more rapidly. With their enhanced ability to inspire, communicate effectively, and manage challenges, they can assume higher leadership roles, becoming national figures within their organizations.
• Driving Organizational Success
Leaders with executive presence not only lift their professional trajectories but also contribute significantly to their organization's success. By effectively communicating their strategic vision and inspiring the team to align with this vision, they drive productivity, fostering an environment of innovation and motivation.
• Improved Stakeholder Interactions
With executive presence, leaders become effective communicators. They can impress stakeholders with their abilities to succinctly and confidently present ideas, resulting in favorable outcomes and stronger relationships.
• Bolstered Team Performance
A leader’s executive presence is critical in setting the atmosphere within the team. It is a fueling element for creating a high-performance team culture driven by the leader’s infectious inspirational capacity.
• Increased Strategic Influence
Executive presence gives leaders an amplified transformative capability. They can competently drive business strategies with an influential summary and a definite purpose, projecting confidence and compelling others to get on board with their strategic foresight.

Final Thoughts: the quintessence of Executive Presence in Leadership
All leaders are distinctive, each complete with their unique style. But what unites successful leaders is their shared trait of Executive Presence. It is the quintessence of Effective Leadership, providing the foundation for inspiring teams, influencing stakeholders, and successfully driving organizational agendas.
Leadership isn’t a destination, but a journey characterized by continuous growth. Developing Executive Presence is an important part of this journey. By understanding its significance, and relentlessly working towards enhancing it, leaders could ensure their professional growth and organizational success.
To sum up, Executive Presence is not merely a beneficial trait, but a potent tool in the arsenal of every successful leader. By fostering executive presence, leaders can bolster their professional standing, steer their teams towards success, and effectively drive their organizational goals.
What do you mean by executive presence?
Executive Presence is a blend of personal and interpersonal qualities that enable individuals to inspire, influence, and guide the actions of others. It encompasses a range of skills and behaviors that contribute to a leader’s ability to command respect, communicate effectively, and maintain poise. Executive Presence is not just about making a great first impression; it's about consistently demonstrating leadership qualities in various situations and being perceived as a capable and reliable leader.
What are the 3 components of executive presence?
Executive Presence is often broken down into three key components:
Gravitas: This is the core of executive presence. It refers to how you act, particularly in high-stakes situations. Leaders with gravitas are perceived as authoritative, confident, and decisive. They demonstrate emotional intelligence, remain calm under pressure, and are able to communicate effectively.
Communication: This involves not just what you say, but how you say it. Effective communication is clear, concise, and tailored to the audience. It also includes non-verbal communication cues like body language, eye contact, and gestures.
Appearance: While not as crucial as gravitas and communication, appearance still plays a role. It's not about being the best dressed, but about presenting oneself in a manner that is professional and appropriate for the situation. This helps in being taken seriously and leaves a positive first impression.
What are the 4C's of executive presence?
- Confidence: Exhibiting self-assurance and the ability to convey your ideas
convincingly.
- Credibility: Building trust through honesty, integrity, and reliability.
- Composure: Maintaining emotional control and calmness, especially in challenging situations.
- Connection: The ability to build relationships, empathize with others, and engage people on a personal and emotional level.
What are the four pillars of executive presence?
The four pillars of executive presence can be described as follows:
- Self-awareness: Understanding your strengths, weaknesses, and the impact of your behavior on others.
- Relationship building: The ability to foster strong, authentic connections with others.
- Reputation management: Cultivating a personal brand that reflects your
professional values and capabilities.
- Influence: The capacity to affect change, inspire action, and lead effectively.
Whether you are an emerging leader or a seasoned one, it's never too early or too late to develop your Executive Presence. After all, it is the key to unlocking the immense potential that lies within you, leading the way to your success.
I am a senior Leadership and Executive coach specialized in helping leaders and executives enhance their executive presence and generate more connection and possibility. If you feel this is the right time for you to explore what could be, do get in touch with me as your aspiration is my mission.